When Hurricane Sandy hit the east coast in October 2012, a few companies tried to take advantage of the big news day by offering discounts related to Sandy. Next time, they should think through the PR consequences.
During the height of the storm, the US retailer emailed customers to tell them to enter “SANDYSALE” when shopping online, but only if you live in a state hit by the hurricane. The twitterverse jumped all over them.
Then there was President’s Choice. Another shining example of why the 20-something shouldn’t control the social media channels with no senior PR oversight.