One television clip I love to show in my media relations class as a cautionary tale is the cookie story. The President and CEO of Alberta Health Services, Stephen Duckett, is approached by Edmonton media outside a critical meeting to discuss the state of Alberta health care in 2010. Duckett clearly doesn’t want to answer media questions, but as the reporters follow him down the street and into another building, he has perhaps the worst excuse ever for not talking to them — he is eating his cookie and doesn’t want to be disturbed.
“I”m still eating my cookie!”
That line will no doubt go down in media relations circles as the phrase to remember for many years to come.