C-Shore Communications Inc

Carla S. Shore APR FCPRS has worked in the communications field for more than 20 years. She is an award-winning, dynamic public relations specialist with talent for planning, coordinating and executing successful communications campaigns. She has achieved the prestigious APR designation from the Canadian Public Relations Society, certifying her as an accredited public relations practitioner, and was named as a Fellow of the Society in 2013.

A senior strategist who understands the big picture, Carla specializes in communications audits, issues management, spokesperson training, digital strategies and communications planning. Her career in BC and Ontario has included work with school districts, universities, federal government departments, provincial agencies, software companies, large corporations, PR agencies and non-profit groups. She is fortunate to have worked with a huge variety of industries, from education to technology, from sustainability to consumer products, from finance to health, from youth to seniors, from construction to insurance. She also served as the Director of Communications for the Cohen Commission of Inquiry into the Decline of the Sockeye Salmon on the Fraser River. As a strategist, she also brings extensive experience in helping clients manage public consultations, engagement and community building.

Trained as a journalist at Carleton University, Carla has parlayed her journalistic background into a talent for creating communications strategies that result in the right message hitting the right audience at the right time. A talented writer and editor, Carla is a plain language evangelist, and is particularly adept at translating subject-specific text into English. While she’s written tweets, news releases, Website copy, speeches, and brochures, she is particularly happy when writing or editing technical, environmental or annual reports. Fluent in English and French, Carla’s ability to manage issues and plan for crises is matched by her skill in helping clients tell their stories through traditional media or their own channels.

She continues to volunteer her professional services to many worthy organizations, most recently as Chair of the Board of Directors of Vancouver Farmers Markets.

Yvonne Brown is a public relations specialist with C-Shore Communications Inc. Her varied background includes writing for the web and social media, media relations and analysis in the education, technology and arts sector. She also has many years of experience as a senior level communicator, speech writer and marketer with several high profile Vancouver non-profit arts organizations. She started her career as a journalist, working as a current affairs producer in radio.

Yvonne is passionate about education and volunteers her writing and promotional expertise with the North Vancouver School District, the MS Society: BC & Yukon Division and the Museum of Vancouver.